As a graphic designer, I believe in the simplicity and uniqueness of the experience. To me design is a form of expression of change. It is an idea with a purpose, and the reason behind my passion to create. Constantly being motivated by change, I’m always discovering and implementing new ideas and new ways of thinking, as well as seeing things from different perspectives. I feel that beautiful objects have the power to change our everyday activities into special occasions - Visit PrintheStitch.
I am a firm believer that the physical space around us has a surprising impact on our thought processes. My work has always been inspired by my surroundings, through storytelling (memories), a love for traditional handcrafts and craftsmanship, human thoughts, emotions, and patterns. I share the ability to perceive patterns that are not obvious. The colors, the textures, the shapes and the stories from my surroundings constantly illuminate my designs - Visit my surface pattern design work.
Being a designer, I work as a creative partner in all aspects of branding, bringing visual identities to life through thoughtfully crafted printing and digital implementations. I consistently strive to find new tools to execute content-driven visuals, through attentive combination of typography, layout and composition for well thought out and balanced Editorial projects - Visit my graphic design work.
Working out of my home studio in Amman, Jordan, my team is comprised of some great people from all over the world. Please feel free to contact me if you have any questions or inquiries, as I would love to hear from you.
